This IDC Perspective on the digital advertising market provides a comprehensive analysis of digital advertising spend. It highlights the rapid growth of mobile in-app, connected television (CTV), and digital out-of-home (DOOH) advertising, driven by technological advancements like AI. IDC's custom solutions team can develop a specific requirements model within your budgetary constraints. "AI and generative AI are revolutionizing digital advertising, driving efficiency, personalization, and innovation across platforms. Mobile in-app digital advertising, in particular mobile video, CTV, and digital out of home, are the segments that are growing the fastest and offer the biggest opportunities for media companies, streaming providers, and technology vendors," said Alex Holtz, research director, Worldwide Media and Entertainment Digital Strategies, IDC. "Traditional advertising spend including television, radio, billboards, and print continues to give up share to digital formats throughout the forecast period through 2029 almost all of which will transfer into mobile video, CTV, and DOOH."
Executive Snapshot
Situation Overview
The Market — Digital Advertising Market
Technology Trends Driving Growth and Precision Consumer Targeting
How Is AI Impacting the Media Industry in 2025?
Digital Advertising Formats
Digital Advertising Formats Defined
Digital Advertising Market Applications
Advice for the Technology Buyer
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Related Research
Synopsis
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