Customer Experience Design and Build for Optimal Customer Journeys: Innovation Case Studies
This IDC Market Note discusses the importance of understanding how a customer interacts with a brand on each step of their journey, allowing brands to recognize the actions and approaches needed to be taken and prioritized on each stage of their customers' journeys.
Please Note: Extended description available upon request.
- Executive Snapshot
- In This Market Note
- IDC's Point of View
- Essential Components for Optimizing the Customer Journey
- Case Studies and Examples of Successful Customer Experience Journey Optimization
- Sun Life: Enhanced Digital Interactions
- KFC China's Fusion of Virtual and Real-World Experiences
- Recommendations for Achieving Optimal Customer Journey Management
- Prioritize Customer Feedback and Insights
- Foster Cross-Functional Collaboration
- Invest in Employee Training and Development
- Stay Agile and Adaptable to Market Changes
- Learn More
- Related Research
- Synopsis
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