Creator Economy Games Meet the Future of CX: What Happens When "Superfans" Become Paid Cocreators?

Creator Economy Games Meet the Future of CX: What Happens When "Superfans" Become Paid Cocreators?

This IDC Perspective examines three video games that appear to have especially robust creator economies in 2023: Roblox, Minecraft, and Fortnite. More specially, it contrasts how the creator economies of Roblox Corp.'s Roblox Studio, Microsoft and Mojang's Minecraft Marketplace, and Epic Games' UEFN are designed, and it distills from them five principles or foundational elements that any organization that's looking to uplevel their customer experience (CX) initiatives in a digital context should review, as these principles shed light on where the field of CX is likely headed generally."There are popular and lucrative games that participate in today's creator economy. How these economies are structured and the rules by which they work say a lot about both the platform providers behind these digital economies and what motivates superfans to become paid content cocreators. Associated insights are interesting in the context of the gaming industry, but it's equally clear that CX leaders and C-level executives in a range of vertical markets that want to understand how a more customer-centric organizational culture can be established can learn a lot by looking at how gaming companies are turning a small portion of their user bases into next-generation product/service innovators and cocreators." — Lewis Ward, research director of Gaming, eSports, and VR/AR at IDC

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