Creating Customer Resiliency Through Lifestyle-Based Super Apps

Creating Customer Resiliency Through Lifestyle-Based Super Apps

This IDC Perspective looks at how consumer lifestyle activities are converging via super apps and examines how these apps generate customer resiliency and how organizations can develop the technology capabilities to enable a super app ecosystem or to participate in one. To benefit from increasing volatility and customer shifts in the digital-first world, organizations need to be more resilient in attracting and retaining their customers and be more agile in shifting products and services along with the market."Lifestyle-based super apps have benefited from the pandemic due to being more resilient in shifting to changing customer consumption. Along with the growth of the digital-first economy, we expect more super apps will scale and play a dominant role. Organizations must think about how to participate by either evolving their current business model into a super app or by participating in a super app ecosystem," says Lawrence Cheok, senior research manager, Future of Customers and Consumers at IDC.

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