Consumer Market Model Insights: Traditional Business Sales Models Still in Jeopardy
This IDC Market Perspective provides an analysis of disruption to traditional business models and consumer sectors due to online platforms pocketing market share and recommendations for service providers to combat disruptions. The Consumer Market Model projects traditional sales models are in jeopardy among a variety of industries as online platforms have increased in users, buyers, and spending."Take a page from Blockbuster's book and do not wait to change your business model. Be flexible and conscious of consumers' wants by adjusting with the market and how consumers want to spend their money on your platforms," said Kelly Brown, senior research analyst for IDC's Devices and Consumer Team.
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