This IDC Market Perspective looks at how social media has been a key contributor to the growth of the consumer generative artificial intelligence (GenAI) market. Meta AI reaches hundreds of millions of consumers through Facebook, Instagram, Messenger, and WhatsApp, and xAI’s Grok is key component of paid subscriptions on X.“The social media giants, notably Meta and X, are well positioned in the consumer GenAI market,” says Greg Ireland, senior research director, Consumer Markets and GenAI for Content Creators and Consumers, IDC. “Robust competition is likely to continue as more consumers engage with GenAI and become more sophisticated users.”
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