This IDC Market Perspective looks at five trends to watch in the consumer generative artificial intelligence (GenAI) market in 2025. As the market evolves, the changing ways in which consumers engage with GenAI and how platforms, apps, and services are positioned will highlight ways in which vendors can differentiate and monetize offerings in an increasingly cluttered competitive landscape.“Consumer GenAI usage is evolving beyond information gathering that characterized how many consumers primarily used services and apps in 2024,” says Greg Ireland, senior research director, Consumer Markets and GenAI for Content Creators and Consumers at IDC. “Many new experiences are poised to shape how consumers use GenAI in 2025 as vendors look to monetize use and differentiate services.”
Executive Snapshot
New Market Developments and Dynamics
Moving Beyond Robust Search
Paid Versus Free
AI Devices
Content Creation
Consumer Trust
Advice for the Technology Supplier
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