How the Consumer Will Drive Business Innovation
This IDC Market Perspective looks at the ways in which new consumer behaviors and expectations will drive business innovation, technology implementations, and business tech spend."Developments in the consumer market, including those based on generational behavior and expectation differences, will continue to impact business innovation," says Greg Ireland, research director, Consumer Market Model, Future Consumer Agenda, and TV and OTT Video at IDC. "In key business segments, including bars, restaurants, hotels, gyms, retail, and universities, technology decisions makers for key employee and customer-facing experiences are more likely to be millennials than other generation groups."
Please Note: Extended description available upon request.
- Executive Snapshot
- New Market Developments and Dynamics
- Advice for the Technology Supplier
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- Related Research
- Synopsis
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