Cognizant Discovery 2023: Responsible But "Revolutionary" Adoption of GenAI

Cognizant Discovery 2023: Responsible But "Revolutionary" Adoption of GenAI

This IDC Market Note provides highlights and takeaways from the Cognizant Discovery event, an enterprise-focused conference held in Dana Point, California, October 15-17, 2023. The interlinking thread throughout the entire program was GenAI, and we'll examine that through the lens of digital business strategy. "Responsible use of GenAI was a key theme from most speakers throughout the event, but that was under the backdrop of the technology consistently been called "transformational" and "revolutionary." There are concerns over GenAI, but the appetite for it is strong enough for companies to move forward on GenAI testing and investment. We look at what Cognizant's clients said and how that aligns with our own GenAI data to paint a picture of the current GenAI market.""We also dive into one GenAI early adopter's story — Autodesk — to see how companies are learning as they go, as well as examine how Cognizant is looking to accelerate innovation cycles with the help of GenAI-augmented digital services." — Craig Powers, research director, Worldwide Digital Business Strategies

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