Cisco Partner Summit: Forward as One
This IDC Market Perspective discusses Cisco’s Partner Summit 2024, which emphasized the “Forward as One” theme and focused on AI-driven customer value, security, and improved experiences. Key announcements included the Cisco 360 Partner Program — aimed at simplifying operations and boosting partner profits — and the integration of Splunk to enhance digital resilience. Cisco’s strategy highlighted the importance of AI readiness, secure infrastructure, and partner enablement, with significant investments in training and a shift toward a recurring revenue model to drive growth and innovation.“Cisco’s ‘Forward as One’ strategy unites partners for AI-driven success, emphasizing innovation, security, and customer value in the AI era.” — Jeff Newton, research director, Infrastructure Channels and Ecosystems at IDC
Executive Snapshot
New Market Developments and Dynamics
Forward as One: Cisco and Partners Unite for AI-Driven Success
Bridging the AI Readiness Gap: Cisco’s Strategy for Market Transition
Cisco 360 Partner Program: Simplifying One Ecosystem Success and Driving Innovation in the AI Era
Profitability Game-Changing Move: Embracing Recurring Revenue
One Cisco: Unifying Technologies for AI-Ready Datacenters and Future-Proof Workplaces
Training and Enablement
Cisco’s CX Customer-Centric Vision: Personalized, Proactive, and Predictive Customer Experiences
Unlocking Digital Resilience: Cisco and Splunk’s Unified Approach to Security and Observability
IDC’s Point of View
Embrace the AI Opportunity
Strengthen the “One Cisco” Approach
Embrace the Cisco 360 Partner Program
Prioritize Training and Enablement
Foster Ecosystem Collaboration
Invest in AI-Ready Datacenter Capabilities
Strengthen Security Offerings
Embrace Future-Proof Workplace Solutions
Develop Expertise in Digital Resilience
Strengthen Cisco Partnership Alignment
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Related Research
Synopsis
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