2024 Channels and Alliances Predictions
This IDC Market Perspective provides IDC's top predictions about the market and technology forces that will shape IT channels and alliances in 2024 and beyond."The importance of healthy ecosystems has further expanded with the majority of tech vendors and customers realizing that 'it takes a village' to deliver solutions to their customers. The current environment is not only influenced by the promise of AI but also balanced by economic uncertainty, which is challenging customer confidence. It's a time where the tech ecosystem can shine and this requires clear pathways and guidance for partners and customers." — Steve White, program vice president, Worldwide Channels and Alliances at IDC
Please Note: Extended description available upon request.
- Executive Snapshot
- New Market Developments and Dynamics
- 2023 Channels and Alliances Predictions Review
- 2024 Predictions
- Prediction Zero: Expect the Unexpected in Macroeconomy
- Prediction 1: AI — Partner Success Is Where Preparation and Opportunity Meet
- Prediction 2: AI Everywhere Requires an AI-Ready, Data-Centric Infrastructure
- Prediction 3: The Race for AI Superpowers
- Prediction 4: Adaptive Business Cultures Capture AI Efficiencies
- Prediction 5: AI Solutions Reorder the Services Landscape
- Prediction 6: The New Face of Partner Loyalty
- Prediction 7: Marketplace Operators Become Revenue Gatekeepers
- Prediction 8: Forensic Partner Insights Unlock Ecosystem Growth Potential
- Prediction 9: The Role and Footprint of Distribution Expands
- Prediction 10: Creation Breeds Innovation
- Advice for the Technology Supplier and Solutions Provider
- Learn More
- Related Research
- Synopsis
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