Channel Partner Business Model Evolution in the United Arab Emirates — Part 1

Channel Partner Business Model Evolution in the United Arab Emirates — Part 1

As part of its Middle East, Türkiye, and Africa (META) IT services research program, IDC decided to compile a number of reports to shed light on channel-partner-related developments in certain countries across the region. This IDC Market Perspective examines developments in the UAE's channel partner ecosystem in detail. It is aimed at increasing the understanding of channel partner business performance, revealing the key factors impacting channel partners' economic outcomes, and providing insights into channel partners' future transformation strategies, vendor relationships, and customer interactions."As organizations in the UAE strive to differentiate themselves and thrive in the 'as-a-service' tech economy, they focus increasingly on building a sustainable digital business with innovation and agility at its core. To satisfy evolving customer demand, organizations in the UAE's channel partner ecosystem should transform their technology portfolio and business processes. Cloud infrastructure and software, as well as consulting and managed services, were highlighted as areas offering opportunities for revenue and profit maximization, while data- and AI-related capabilities are seen as future revenue drivers by many channel partners in the UAE. Moving forward, many channel partners in the region will focus not only on portfolio evolution but also on restructuring their organization. This will allow them to deliver longer-term value to customers, based on a more flexible commercial model." — Associate Research Director Melih Murat, IT Services and Software, IDC META

Please Note: Extended description available upon request.