A Case for Decision Intelligence: From "What Data Is Needed?" to "What Decisions Need to Be Made?"

A Case for Decision Intelligence: From "What Data Is Needed?" to "What Decisions Need to Be Made?"


This IDC Perspective introduces and defines decision intelligence software. It presents evidence to reconsider past approaches to investments in data processing and provides guidance for assessing opportunities for decision augmentation and decision automation using decision intelligence software. "Our contention, at IDC, is that collectively, we have not seen sufficient ROI on past investments in data processing and data analysis technology, staff, and services. If you agree, we would like to introduce you to a new discipline and technology to address current decision-making shortcomings and help you prepare to embrace the growing decision complexity," says Dan Vesset, group VP of Data, Analytics, and Enterprise Intelligence Research at IDC. "This opportunity will require a change in investment priorities, a change in how information is synthesized, how insights are developed, and decisions are made at scale, how collective learning and knowledge capture and sharing is performed, and how data culture and data literacy are promoted. This opportunity is decision intelligence.

Please Note: Extended description available upon request.


Executive Snapshot
Situation Overview
What Is Decision Intelligence?
What Is Decision Making?
Decision Intelligence Software
Representative Examples for Decision Intelligence Software
How Decision Intelligence Differs from Business Intelligence and Artificial Intelligence
Decision Attributes
Decision Intelligence Roles and Responsibilities
Benefits and Promises: Why Should You Care about Decision Intelligence?
Advice for the Technology Buyer
Appendix
A Small Sample of Decision-Making Frameworks
Academics Referenced as Part of Research for This IDC Study
Learn More
Related Research
Synopsis

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings