Capturing Developer Mindshare: An Assessment Tool for Evaluation, Planning, Strategy, and Implementation

This IDC Market Perspective outlines a five-level maturity model for cultivating developer mindshare. In addition, a detailed spreadsheet is provided for assessing an enterprise's developer mindshare efforts, planning next steps, and evaluating results. Combined, these resources provide a framework for organizations to assess and improve their efforts to capture developer mindshare and to nurture awareness, loyalty, and engagement. Software developers heavily influence the purchasing of information technology products and services, and cultivating developer mindshare represents a key pathway for creating awareness, familiarity, and hands-on experience for these potential customers."Cultivating developer mindshare represents a key pathway for creating awareness, familiarity, and hands-on experience with information technology products and services. Technology suppliers are encouraged to devote significant resources, capturing the attention and interest of developers, and the IDC Market Perspective is designed to help them understand their position and to develop and implement appropriate strategies." — Adam Resnick, research manager, Modern Software Development, IDC