Canon Analyst Day Event Outlines IMS Division Strategy in EMEA
This IDC Market Perspective highlights the Canon Information Management Solutions (IMS) Analyst Briefing, held on May 2, 2024. The event emphasized Canon's distinct identity and strategy in the IMS market in EMEA. Its IMS business, generating over €100 million annually, integrates paper and digital documents to automate business processes. Key speakers highlighted Canon's strong market positioning, focusing on intelligent document processing, content management, and business process management."Leveraging critical acquisitions of VARs and partnerships with software vendors, Canon has managed to create a unique go-to-market strategy for its information management solutions business," said Mario Lombardo, associate consultant, Future of Workspace. "While it pursues growth in multiple new horizontal and vertical markets, it remains strongly focused on the integration of paper and digital documents to automate business processes and enable seamless business transformation."
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