Canadian Communications Services Market Shares, 2022: The Dawn of Satellite Internet
This IDC Canada study analyzes the Canadian communications services sector revenue shares across the major service providers in Canada. The telecommunications market is undergoing a significant consolidation not only with the smaller providers being acquired but with the fourth-largest communications service provider, Shaw, with a 9.1% market share now having been acquired. Competition from hyperscalers is coming despite the partnerships with the top 3 service providers. Software-delivered OTT services will continue to encroach on revenue. The Canadian government has mandated competitive pricing, offers, and investments from Rogers and Videotron in order to allow the Shaw acquisition and is poised to keep a more watchful eye on the competition in Canada. Inflation and interest rates remain high, causing consumers and businesses to watch their spending more carefully as they struggle with rising costs and debt payments. As a result, it has become a hypercompetitive landscape among the Canadian service providers with increasing pressure on margins."With the increasing pressures of rising costs; hyperscaler, cloud, OTT, and traditional competition; government intervention; and shrinking customer budgets, Canadian communications service providers must now compete and move as nimbly as their newfound cloud-based competitors. Those that can innovate and leverage new technologies including AI to simplify processes, reduce costs, simplify and transform customer journeys, and deliver new winning services will be the ones to find success in the coming years," says Praveen Datta, research director of the Canadian Communications Services program at IDC Canada.
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