Publisher: IDC
Category: CRM

CRM market research reports by IDC

(207 reports matching your criteria)
    • IDC PlanScape: Future of Customer Experience — Implementing Customer Experience Suites Using a CX Services Partner

      IDC PlanScape: Future of Customer Experience — Implementing Customer Experience Suites Using a CX Services Partner This IDC PlanScape provides insight into the advantages of using a professional services vendor to help an organization plan and execute a business project that involves implementation ... Read More

    • Monitoring Kyndryl's Performance in 2023

      Monitoring Kyndryl's Performance in 2023 This IDC Market Note monitors Kyndryl's performance. In 2023, IDC is initiating ongoing coverage of Kyndryl with respect to financial performance as the company has an outsized presence in the markets it competes and partners in. Kyndryl identified several st ... Read More

    • Bigtincan Extends Revenue Intelligence Capabilities with Acquisition of SalesDirector.ai

      Bigtincan Extends Revenue Intelligence Capabilities with Acquisition of SalesDirector.ai This IDC Market Note highlights Bigtincan's acquisition of SalesDirector.ai, announced on December 28, 2022. This document also examines some of the trends within sales enablement and how Bigtincan's acquisition ... Read More

    • Trends in Collaboration, Communities, Conferencing, and Events

      Trends in Collaboration, Communities, Conferencing, and Events This IDC Perspective looks at the continued evolution and growth of collaborative platforms including team collaboration applications, conferencing, enterprise communities, and virtual events, with a focus on what the enterprise needs t ... Read More

    • Revenue Enablement as the Next Step in the Enablement Journey

      Revenue Enablement as the Next Step in the Enablement Journey This IDC Perspective provides an overview of revenue enablement, how it differs from sales enablement, and provides key considerations for tech buyers looking to implement a revenue enablement framework within their organization. "Revenu ... Read More

    • KPN Industry Analyst Day 2022

      KPN Industry Analyst Day 2022 This IDC Market Note provides highlights from the KPN Industry Analyst Day that took place on October 4, in Zoetermeer, the Netherlands. During the event, KPN's executives provided a comprehensive overview of the business year to date and laid out the service provider's ... Read More

    • Salesforce Vendor Profile — How Salesforce Engages with Digital-Native Businesses and Accelerates Growth

      Salesforce Vendor Profile — How Salesforce Engages with Digital-Native Businesses and Accelerates Growth This IDC Vendor Profile covers a vendor's digital-native, start-up, and scale-up engagement models from three different perspectives: its corporate venture arm, the partner perspective, and the c ... Read More

    • Telco OSS/BSS Strategies to Improve CX Beyond Digital-First Investments

      Telco OSS/BSS Strategies to Improve CX Beyond Digital-First Investments This IDC Market Perspective covers OSS/BSS investments that telcos are making across 2022 and 2023 to improve their customer experience and drive better customer outcomes. It also highlights the storytelling required to make CSP ... Read More

    • Kroger's Customer-First Strategy: Rewarding Loyal Customers With Personalized Communication to Enhance Contextual CX

      Kroger's Customer-First Strategy: Rewarding Loyal Customers With Personalized Communication to Enhance Contextual CX This IDC Perspective presents the case study of U.S. food and grocery retailer Kroger and how its loyalty program strategy brought back more personalized communications and offerings ... Read More

    • Five Key Takeaways from AWS re:Invent 2022 That Retailers and CPG Companies Should Consider

      Five Key Takeaways from AWS re:Invent 2022 That Retailers and CPG Companies Should Consider The IDC Retail Insights team attended AWS re:Invent 2022, held in Las Vegas from November 28 to December 2. "A key message from the event was the importance of an industry-specific focus in order to understan ... Read More

    • Worldwide Subscription Management Applications Forecast, 2022–2026

      Worldwide Subscription Management Applications Forecast, 2022–2026 This IDC study provides an initial forecast for the worldwide subscription management applications revenue through 2026."As the global economy shifts toward selling ongoing services, companies will need subscription management solut ... Read More

    • IDC PeerScape: Point-of-Sale Practices to Address Evolving Shopper Expectations

      IDC PeerScape: Point-of-Sale Practices to Address Evolving Shopper Expectations This IDC PeerScape examines challenges retailers are encountering in ensuring customer engagement amid the changing expectations and behaviors of the new omni-channel shopper. Shoppers have new expectations for a customi ... Read More

    • The Unified Content Model — A Modern Approach for the Digital-First Business

      The Unified Content Model — A Modern Approach for the Digital-First Business This IDC Market Perspective covers the evolving market of business and persuasive content in enterprises. It offers a new approach to the content supply chain — the Unified Content Model — for enterprises to optimize how co ... Read More

    • Twilio Targets Customer Engagement with SIGNAL 2022 Announcements

      Twilio Targets Customer Engagement with SIGNAL 2022 Announcements This IDC Market Note covers Twilio product announcements and quarterly financial results made during the Twilio SIGNAL 2022 conference, which took place in San Francisco, from November 1 to 3, 2022."Twilio's announcement of Engage's g ... Read More

    • IDC PlanScape: Future of Digital Innovation — Managing Customer Entitlements Efficiently

      IDC PlanScape: Future of Digital Innovation — Managing Customer Entitlements Efficiently This IDC study examines entitlement management solutions."Companies should consider commercial entitlement management solutions to centralize operations, enable business model agility, reduce revenue leakage, an ... Read More

    • Microsoft Takes Aim at Employee Experience with Viva Sales

      Microsoft Takes Aim at Employee Experience with Viva Sales This IDC Market Note presents IDC's opinions on Viva Sales, Microsoft's latest addition to its Viva employee experience and engagement platform. Viva Sales aims to streamline processes and reduce time spent on administrative tasks, with a vi ... Read More

    • IDC PeerScape: Practices to Build Support and Success for Price Optimization in Retail

      IDC PeerScape: Practices to Build Support and Success for Price Optimization in Retail This IDC PeerScape helps retail operational leaders think about key pricing optimization concerns and best practices to address these concerns as pricing capabilities shift. Retailers must respond with data-driven ... Read More

    • Traffic Intelligence Offers All Retailers a Path to Understanding and Improving Customer Experience

      Traffic Intelligence Offers All Retailers a Path to Understanding and Improving Customer Experience This IDC Perspective discusses how traffic intelligence offers all retailers a path to understanding and improving the customer experience. As edge and cloud technologies bring ecommerce-style analyti ... Read More

    • Worldwide Customer Experience Services Market Shares, 2020

      Worldwide Customer Experience Services Market Shares, 2020 This IDC study discusses worldwide customer experience services market shares for 2020."The pressure of sudden consumer and business change caused by the COVID-19 pandemic created huge challenges for CX services vendors in what was already a ... Read More

    • Ingram Micro's Approach in Enabling Customer Success and Automation with Its Partners

      Ingram Micro's Approach in Enabling Customer Success and Automation with Its Partners This IDC Market Note provides IDC's perspective on Ingram Micro's approach to enabling partners for customer success and operational automation, two important attributes for partner success with recurring revenue m ... Read More

    • Worldwide SMB Marketing Campaign Management Software Forecast, 2022–2026: Dawn of the Growth Segment

      Worldwide SMB Marketing Campaign Management Software Forecast, 2022–2026: Dawn of the Growth Segment This IDC study presents a worldwide five-year forecast and shows continued growth in demand for marketing applications that support the unique needs of SMB organizations."Today, SMB organizations hav ... Read More

    • Dreamforce 2022: Making Real-Time Customer Experiences Possible with Salesforce Genie

      Dreamforce 2022: Making Real-Time Customer Experiences Possible with Salesforce Genie This IDC Market Note offers a perspective from the future of customer experience (FoCX) standpoint on the Salesforce's premier announcement, Salesforce Genie during Dreamforce 2022. In particular, the document focu ... Read More

    • IDC PeerScape: Practices to Successfully Implement Immersive Technologies in Retail

      IDC PeerScape: Practices to Successfully Implement Immersive Technologies in Retail This IDC PeerScape identifies the main challenges that peers in the retail industry must overcome through immersive technologies: product visualization and trial online, empowerment of store associates, store attract ... Read More

    • Dreamforce Report: Salesforce OMS Expanding How It Serves the Pre- to Post-Purchase Omni-Channel Customer Journey

      Dreamforce Report: Salesforce OMS Expanding How It Serves the Pre- to Post-Purchase Omni-Channel Customer Journey This IDC Market Note is primarily focused on Salesforce OMS. After a hiatus of three years, the Salesforce Dreamforce conference was back on in San Francisco in September, with a 1,000+ ... Read More

    • Dreamforce 2022: When the Genie Came out of the Bottle

      Dreamforce 2022: When the Genie Came out of the Bottle This IDC Perspective discusses the key new product and services announcements made by Salesforce at their flagship annual customer conference, Dreamforce, that was held from September 20-22, 2022, at the Moscone Center in San Francisco. At Dream ... Read More

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