CRM for Industrial Manufacturing
This IDC Market Perspective outlines key trends in the adoption of customer relationship management (CRM) applications in the manufacturing industry. It highlights the benefits of CRM and provides insights for technology providers on how to enable manufacturers in successful CRM implementations."With CRM capabilities increasingly becoming standardized, technology vendors must demonstrate clear value propositions that differentiate their CRM offerings for manufacturers, addressing their unique challenges around data integration, complex sales cycles, and evolving business models," said Mark Casidsid, senior research analyst, IDC Manufacturing Insights. "Building robust data foundations is essential to unlock the value of customer data and drive product and service innovations."
Please Note: Extended description available upon request.
Executive Snapshot
New Market Developments and Dynamics
CRM Trends in Manufacturing
Catering to Manufacturing-Specific Workflows and Integrations Is Crucial for CRM Implementations
Manufacturers can Benefit from Integrating Various CRM Applications
A Comprehensive Set of Functionalities Must Be Balanced with Simplicity in Deployment
CRM Applications Are Evolving to Cater to New Manufacturing Revenue and Business Models
Generative AI Transforms Transaction-Based Interactions into Intelligent Ones
CRM for Manufacturing
Benefits for Manufacturers
Advice for the Technology Supplier
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Synopsis
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