This IDC Perspective highlights Old Dominion University’s (ODU’s) efforts to modernize its student engagement model through digital transformation and demonstrates how its approach serves as a model for IDC’s Responsive Institution Framework. Through the institution’s Forward-Focused five-year strategic plan, ODU aims to create a connected, proactive student support experience, driving enrollment growth and improving student outcomes. The initiative focuses on unifying fragmented systems, improving data management, and leveraging AI to provide personalized, real-time support. This transformation aligns with IDC’s framework, emphasizing comprehensive, collaborative, available, and adaptive support to enhance student success in a competitive higher education landscape.“ODU’s transformation exemplifies the power of the Responsive Institution Framework, showcasing how technology, data, and a student-centered approach can create a seamless, adaptive support model that higher education institutions can emulate for long-term success.” — Matthew Leger, senior research manager, IDC’s Worldwide Education and EdTech Digital Strategies research program
Executive Snapshot
Situation Overview
Introduction
The Foundations of a Responsive Institution
Building a Unified Student Experience
Measuring Student and Institutional Success
Challenges and Lessons Learned
What’s Next for ODU?
IDC’s Point of View
Alignment with IDC’s Responsive Institution Framework
Technology-Enabled, Data-Informed, But Human-Driven Support
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