BT Unveils its Strategy for Business at Focus 2023: Better on BT
This IDC Market Perspective summarizes the highlights of BT Focus 2023, which was held virtually on October 12, 2023. It provides IDC's perspective on BT Business' strategy, with a focus on its Global Fabric platform and its efforts in terms of connectivity, security, digital work, SMB, artificial intelligence, and sustainability."BT operates in a market that is increasingly crowded, and it is not just faced with its traditional peers, but also with growing pressure from coopetitors looking to grow their share of wallet," said Jan Hein Bakkers, senior research director, IDC. "In this environment, BT will need to balance choice with scale to maximize relevance and ensure sustainable margins."
Please Note: Extended description available upon request.
- Executive Snapshot
- New Market Developments and Dynamics
- IDC's Point of View
- Global Fabric
- Security
- Digital Work
- Small and Medium-Sized Business
- Artificial Intelligence
- Sustainability
- Learn More
- Related Research
- Synopsis
Research Assistance
Download our eBook: How to Succeed Using Market Research
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook