Automation Trends for Small and Medium-Sized Businesses and Midmarket Segments in Asia/Pacific (Including Japan): Unveiling the Latest Generative AI Applications

Automation Trends for Small and Medium-Sized Businesses and Midmarket Segments in Asia/Pacific (Including Japan): Unveiling the Latest Generative AI Applications

This IDC Perspective examines the automation trends in small and medium-sized businesses (SMBs) and midmarket segments across different business functions, as well as in customer relationship management (CRM), human capital management (HCM), project management, and analytics, along with new applications launched by software vendors by leveraging generative AI and generative pre-trained transformer (GPT) technology. With proper evaluation and assessment, such technologies can be used to augment human skills and accelerate time to market. With Open AI's ChatGPT gaining widespread attention, numerous cloud-based software-as-a-service (SaaS) vendors are incorporating generative AI capabilities or integrating GPT models to boost productivity, save time, and accelerate sustainability efforts across organizations of all sizes."Generative AI has become a game changer, empowering businesses of all sizes. The effective use of this technology can significantly improve productivity, efficiency, and decision-making processes. One day, it may even be possible for generative AI to create entirely new products and services that we cannot imagine today. However, it is critical to make responsible use of this technology in a way that benefits everyone," says Supriya Deka, senior market analyst, IDC Asia/Pacific SMB and Midmarket Program.Disclaimer: The vendor announcements covered in the document for the specific software markets are until May 10, 2023.

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