U.S. Augmented and Virtual Reality Headset Forecast Update, 2024–2028: CY 2Q24
This IDC study provides an updated forecast for the U.S. augmented and virtual reality headset market for the 2024–2028 period."2024 is the start of a new era for the U.S. AR/VR market," says Ramon T. Llamas, research director with IDC's Augmented and Virtual Reality team. "Apple's entrance to the market is a key milestone, but it also becomes a clear competitor and comparison point against which all other devices are measured. This will force all vendors — including Apple — to constantly innovate and push the envelope to develop best-in-class devices and experiences. Benefiting from all of this are end-users, especially those who have yet to adopt AR/VR."
Please Note: Extended description available upon request.
- IDC Market Forecast Figure
- Executive Summary
- Advice for Technology Suppliers
- Market Forecast
- Virtual Reality Headset Forecast
- Commercial Versus Consumer VR Splits
- Augmented Reality Headset Forecast
- Commercial Versus Consumer AR Splits
- Market Context
- Drivers and Inhibitors
- Drivers
- Warming Consumer and Commercial Interest
- Entrance of New Vendors
- Impact of Artificial Intelligence
- Inhibitors
- Use of Smartphones and Tablets for AR
- Exodus of Vendors
- Significant Market Developments
- Changes from Prior Forecast
- Market Definition
- Methodology
- Related Research
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