U.S. Augmented and Virtual Reality Headset Forecast, 2024–2028: CY 1Q24
This IDC study provides an updated forecast for the U.S. augmented and virtual reality headset market for the 2024–2028 period."2024 marks a pivotal year for the U.S. AR/VR market," says Ramon T. Llamas, research director with IDC's Augmented and Virtual Reality team. "All eyes are on Apple and the launch of its Vision Pro this year and how it will draw much-needed attention to the market. This is where other companies can stand out as alternatives to Apple's debut device with less expensive offerings and built-out solutions and applications."
Please Note: Extended description available upon request.
- IDC Market Forecast Figure
- Executive Summary
- Advice for Technology Suppliers
- Market Forecast
- Virtual Reality Headset Forecast
- Commercial Versus Consumer VR Splits
- Augmented Reality Headset Forecast
- Commercial Versus Consumer AR Splits
- Market Context
- Drivers and Inhibitors
- Drivers
- Warming Consumer and Commercial Interest
- Entrance of New Vendors
- Impact of Artificial Intelligence
- Inhibitors
- Use of Smartphones and Tablets for AR
- Exodus of Vendors
- Significant Market Developments
- Changes from Prior Forecast
- Market Definition
- Methodology
- Related Research
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