U.S. Augmented and Virtual Reality Hardware Forecast Update, 2023–2027: CY 3Q23
This IDC study provides an updated forecast for the U.S. augmented and virtual reality hardware market for the 2023–2027 period."The U.S. AR/VR hardware market will see slight growth in 2023 before returning to double-digit growth in subsequent years," says Ramon T. Llamas, research director with IDC's Augmented and Virtual Reality team. "The anticipated launch of the Apple Vision Pro will bring attention and interest from many who had been on the fence about purchasing a headset, and the launch of other headsets will likewise spur growth in the market. This should give players throughout the ecosystem plenty of opportunities to find new customers and introduce new use cases to keep up with a fast-growing market."
Please Note: Extended description available upon request.
- IDC Market Forecast Figure
- Executive Summary
- Advice for Technology Suppliers
- Market Forecast
- Virtual Reality Hardware Forecast
- Commercial Versus Consumer VR Hardware Splits
- Augmented Reality Hardware Forecast
- Commercial Versus Consumer AR Hardware Splits
- Market Context
- Drivers and Inhibitors
- Drivers
- Warming Consumer and Commercial Interest
- Maturing Silicon Technologies
- Entrance of New Vendors
- Inhibitors
- Use of Smartphones and Tablets for AR
- Exodus of Vendors
- Significant Market Developments
- Changes from Prior Forecast
- Market Definition
- Methodology
- Related Research
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