U.S. Augmented Reality Headset Market Shares, 2023: XREAL Swells to 76.6% of the Market
This IDC study provides a view of U.S. augmented reality headset market shares by vendor for 2023. "The U.S. AR market witnessed further consolidation at the top while smaller vendors mostly relied on older models to maintain a position," said Ramon T. Llamas, research director with IDC's AR/VR team. "XREAL took a major leap forward and with it, so did consumer experiences in AR. Meanwhile, full-year availability of Magic Leap's second-generation headset resulted in continued growth for the company. These were enough to offset the losses among the remaining companies struggling to collect single-digit market share."
Please Note: Extended description available upon request.
IDC Market Share Figure
Executive Summary
Advice for Technology Suppliers
Market Share
Who Shaped the Year
XREAL
Magic Leap
Rokid
Market Context
Significant Market Developments
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Market Definition
Related Research
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