Amplify24: The Current State and Future of AI-Driven Composable Content System Technology for Commerce
This IDC Market Note discusses key highlights from Amplience's Amplify24 customer event, held at London's Ministry of Sound on October 9, 2024. Amplify24 showcased Amplience's latest strategies and trends in ecommerce content and experience. Featuring industry speakers from John Lewis, The White Company, and AWS, the event highlighted critical themes such as technology modernization, AI-driven personalization, and the shift from legacy to composable systems.
Executive Snapshot
In This Market Note
Amplience's Leadership Focuses on Growth
Amplience Turns to AI to Support Product Growth
AI Transforms Content Practice for Customers and Partners
Accessibility Is a Growing Concern
IDC's Point of View
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