Adobe MAX 2023: GenAI and Adobe Firefly Take Center Stage
This IDC Market Note investigates the role of AI at Adobe MAX's 2023 event and highlights some of the most noteworthy announcements, themes, and technology enhancements. Adobe MAX 2023, hosted in Los Angeles, California, on October 10–12, brings together an expansive community of creatives and technology professionals to learn about the current and future evolution of Adobe's products, services, and ecosystem relationships. This year's Adobe MAX event included a key focus on AI's role, including generative AI (GenAI) — and in particular Adobe Firefly — to level up creativity, productivity, and capabilities (more broadly).
Please Note: Extended description available upon request.
- Executive Snapshot
- In This Market Note
- The Five Themes Encapsulating This New Creativity Wave
- Adobe Firefly Expands Its Foundation Model Footprint
- Adobe's Firefly Image 2 Model Delivers Impressive Feature and Capability Improvements
- Adobe Reinforces Its Commitments to Responsible AI
- IDC's Point of View
- Learn More
- Related Research
- Synopsis
Research Assistance
Download our eBook: How to Succeed Using Market Research
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook