Adobe MAX 2024: Creators Demonstrate GenAI Can Be Collaborative

Adobe MAX 2024: Creators Demonstrate GenAI Can Be Collaborative


This IDC Market Note analyzes the Adobe MAX 2024 event through an AI-centric lens across three key themes: strategy, technology advancements, and customer adoption.


Executive Snapshot

In This Market Note

IDC’s Point of View

Strategy: AI Drives Creative Change (Again)

IDC’s Insight

Technology Advancements: Extending the Range of AI

IDC’s Insight

Customer Adoption: Where the Rubber Meets the Road

IDC’s Insight

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Synopsis

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