Adobe MAX 2024: “Commercially Safe” GenAI Announcements and What They Mean
This IDC Market Note reviews Adobe’s latest advances and strategic direction in generative AI (GenAI), highlighted at Adobe MAX 2024. Key event announcements related to enhanced AI capabilities, AI commercial safety, and product updates supporting creative collaboration. Throughout the event, Adobe underscored its support for the growing investment in the creative economy and its commitment to supporting creative IP.“Adobe’s strategic GenAI developments, its commitment to responsible AI, and support for community intellectual property strengthens Adobe’s market position and points to future AI investment opportunities, as well as for accessibility and ecosystem integration,” said James McCormick, senior research director, Digital Experience Strategies, IDC.
Executive Snapshot
In This Market Note
Adobe Transforms Its Entire Stack with a Safe and Collaborative AI Approach
AI Will Impact the Creative Ecosystem
Key Product Announcements Emphasize AI and Collaboration Capabilities
IDC’s Point of View
Adobe Is Clear on AI’s Value, Risks, and Impacts on Creative
Adobe’s AI Investment Is Impressive, But Untapped Opportunities Remain
Adobe’s AI Investment Is Disrupting the Partner Ecosystem
GenStudio for Performance Marketing Is Strategic for Adobe and Customers
Content Supply Chain and Accessibility Are Major Opportunities for Adobe
Learn More
Related Research
Synopsis
Research Assistance
Download our eBook: How to Succeed Using Market Research
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook