This IDC Market Note provides a comprehensive summary of the most significant topics and announcements from AWS re:Invent 2024, held in Las Vegas, Nevada, December 2–6. AWS re:Invent 2024 announced over 3,000 products and services. Nonetheless, the protagonists were AI and GenAI. Executives from all over the world could learn about the successes of organizations already immersed in these technologies, which will, undoubtedly, continue to be the front page of organizational innovation during the following years. The launch of Amazon Nova, Amazon Bedrock, and Amazon Bedrock Agents, among other technologies, will undoubtedly leverage the development of AI and GenAI use cases globally. IDC believes organizations in Latin America should consider approaching AWS for AI and GenAI tools, support, and proven use cases to advance their modernization goals.
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