AWS Turns Macroeconomic Headwinds into Opportunity

AWS Turns Macroeconomic Headwinds into Opportunity

This IDC Market Perspective discusses AWS' response to current macroeconomic trends and technology challenges. It does this through the lens of IDC's quarterly Cloud Pulse Survey findings, which gather the pulse of the global cloud buyer market."Rationalization doesn't only need to be about cost cutting — it can also be about rightsizing and laying foundations for regenerative technology investments. The trick is to then keep these environments rightsized, and this is where the focus on cloud management, ROI discussions, and human capital comes into play. This is where AWS would like to help. The trick will be in guiding customers through this journey using complementary AWS services as well as partner input," said Penny Madsen, senior research director for IDC's Buyerview Cloud Pulse research.

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