AWS Marketplace and Build Partner GTM Success
This IDC Market Perspective provides insight into the efforts of AWS in enabling build partner go-to-market through AWS Marketplace. Marketplaces have become powerful platforms for build partners to accelerate business growth, streamline sales processes, and enhance customer engagement. AWS specifically has made available a long list of benefits and attributes for increasing sales for build partner software through AWS Marketplace."AWS has built up a solid list of go-to-market assets and attributes for build partners to sell their offerings through AWS Marketplace, with some tangible and successful outcomes." — Paul Edwards, director, Software Channels and Ecosystems
Executive Snapshot
New Market Developments and Dynamics
Marketplace Value for Build Partners
AWS Offerings for Driving Build Partner Success
AWS Marketplace Examples of Build Partner Success
Sonrai Security
Pinecone Systems Inc.
IDC's Point of View
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Related Research
Synopsis
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