This IDC Perspective underscores the critical role of artificial intelligence (AI) in optimizing operational processes and pioneering new revenue models. Artificial intelligence is pivotal in driving digital business transformation with leaders integrating AI to optimize operations and innovate revenue models. IDC's research highlights a significant investment shift toward AI, particularly GenAI, correlating with enhanced market share and operational efficiency. The disparity in AI capabilities and investment between leading and nascent organizations underscores a competitive advantage, emphasizing the importance of AI mastery and strategic data utilization in securing digital business success."Mastering AI is essential in the digital business era. Those that continue to make investments in AI technology and data systems will be positioned to capture significant market share." — Craig Powers, research director, Worldwide Digital Business Strategies at IDC
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