This IDC Perspective provides guidelines and best practices for the deployment of AI text generation solutions for short- and long-form content use cases in enterprise marketing organizations. “AI text generation for short-form content is already embedded into many marketing automation solutions,” said Gerry Murray, research director, Enterprise Marketing Technology at IDC. “Long-form content generation typically requires a dedicated solution, training on proprietary content, and support from RAG and fine-tuning to ensure compliance with brand and regulatory requirements. The future of course is multimodal, which — once architecturally and economically feasible for commercial use — will become ubiquitous.”
Executive Snapshot
Situation Overview
Key Benefits
Short-Form Content Solutions
Short-Form AI Text Generation Solutions
Long-Form Content Solutions
Long-Form AI Text Generation Solutions
Best Practices
Advice for the Technology Buyer
Overall Guidance
Conclusion
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Related Research
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