This IDC Perspective highlights AI partner ecosystem and roles. Artificial intelligence (AI) will have a massive impact as companies invest heavily in technology and begin integrating AI models in their existing business processes. AI will impact operating processes and potentially drive business model change, which will be transformative and disruptive at the human and technology levels.According to Douglas Hayward, research director, Worldwide Digital Strategy and Agency Services at IDC, "GenAI is a powerful and transformative technology, so the decisions you make around GenAI will be strategic to your organization. There is a broad ecosystem of partners in the IT services and infrastructure segment to help you implement the appropriate strategy."
Please Note: Extended description available upon request.
Executive Snapshot
Situation Overview
Examples of GenAI's Internal Potential for the Marketing and Sales Function
Examples of GenAI's External Potential for the Marketing and Sales Function
The Bold-and-Cautious Paradox
The AI Ecosystem
Business Consulting Firms: Bain & Company, BCG, Deloitte, EY, KPMG, McKinsey & Company, and PwC
IT Consulting Firms: Accenture, Capgemini, Cognizant, NTT DATA, TCS, and Wipro
Custom Application Development Firms: Cognizant, Capgemini, NTT DATA, and Infosys
Systems Integration Firms: Accenture, Deloitte, NTT DATA, and Infosys
Network Consulting and Integration Firms: Cisco, HPE, Wipro, and Orange
Product Engineering Services Firms: Capgemini, Cyient, Bosch, and Tech Mahindra
Operational Technology Services Firms: Accenture, EY, and TCS