This IDC Perspective provides guidelines and best practices for the deployment of AI image generation solutions in enterprise marketing organizations. “AI image generation has emerged in commercially safe solutions for enterprise brands,” said Gerry Murray, research director, IDC’s Enterprise Marketing Technology service. “While AI image generation isn’t quite up to real-time image personalization at scale, there’s little doubt it’s only a matter of AI time before it gets there. That will be a huge boon for global brands as they will finally be able to highly personalize most of their engagement across most of their channels, which boosts performance metrics by more than 30%.”
Executive Snapshot
Situation Overview
Benefits of AI Image Generation
Use Cases for Marketers
Imaging at the Speed of Social
Accelerating Ads
Driving Branding and Design
Variants at Volume
Requirements for Successful Commercial Use
Clean, High-Quality Training Data
Legal Indemnification and IP Safeguards
Integration
Compliance
AI Image Generation Vendors
High-Resolution Image Generation
Image Editors
Reformatting and Variation Generation
Image Correction and Enhancement
Background Replacement and Image Compositing
Custom Model Training for Enterprise Branding
Advice for the Technology Buyer
Best Practices for Deploying AI Image Generation at Scale
Key Risks
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Related Research
Synopsis
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