The A3 Market: Dynamics and the Threat of A4

The A3 Market: Dynamics and the Threat of A4


This IDC Market Perspective discusses the changing landscape of the A3 inkjet and laser market and the possible impact of A4 devices on this market. It aims to help suppliers assess their portfolios in line with developments in the market and manage their A3 print offerings in a declining market."Opportunities in the A3 market are wide ranging, from the desktop inkjet segment through to the general office floor-standing laser segment. The former is witnessing increased demand for ink tanks systems while the traditional laser segments are now being dominated by A3 color MFP devices, which include entry-level devices, higher-specification departmental devices, and production devices," said Phil Sargeant, senior program director, Imaging, Printing, and Document Solutions.


Executive Snapshot

New Market Developments and Dynamics

Background

Headwinds and Challenges

Pre-COVID-19 Versus Post-COVID-19 Declines

Hybrid Working

A4 Devices

European Ecosystem Legislation

Greater Demand for Refurbished and Remanufactured Devices

The Economy

The Desktop A3 Market

Desktop A3 Inkjet Segment

Desktop Laser A3 Segment

The Floor-Standing A3 Market

Floor-Standing A3 Inkjet Segment

Floor-Standing A3 Laser Segment

Advice for the Technology Supplier

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Related Research

Synopsis

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