5G Monetization Enablers: Product Catalog/CPQ
This IDC Market Perspective highlights the critical role of granular product catalog and configure price quote (CPQ) capabilities in enabling effective monetization strategies for telecommunications companies. It underscores the necessity for telcos to invest in these areas to support the delivery and monetization of new consumer, B2B, and B2B2X services, facilitated by emerging technologies like 5G. The document also provides insights into the current market landscape, identifying key vendors and their strategies in the evolving telco CPQ and product catalog space."In an era in which telcos remain eager to take advantage of emerging network capabilities such as network APIs and network slices, the role of product catalog and CPQ is crucial to their ability to be more responsive to market opportunities. This is true in all parts of their business, but especially in B2B contexts where higher-value use cases are the biggest opportunity to drive revenue," said John Byrne, research VP, Comms SP Operations and Monetization, IDC.
Executive Snapshot
New Market Developments and Dynamics
Introduction
Market Definitions
Product Catalog
CPQ
Industry Dynamics
Product Catalog Is Key to Flexibility and Customization
Designing Interfaces to Be Tech and Business User Friendly
Telco-Grade CPQ Is a Crucial Component to Monetization
AI and GenAI Appearing in Catalog and CPQ Offerings
CRM Integration Crucial for Enriching Engagements
Telco-Adjacent Opportunities Emerging
Vendor Profiles
Amdocs
Cerillion
CSG
Ericsson
Hansen
Huawei
LotusFlare
Netcracker
Oracle
Salesforce
ServiceNow
Tecnotree
Summary
Advice for the Technology Supplier
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Related Research
Synopsis
Research Assistance
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