Category: Web 2.0
Web 2.0 market research reports by IDATE
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Social video platforms
Social video platforms This report examines the market for social video platforms and their impact on the audiovisual entertainment sector, integrating the 'creator economy’* into the study. The first part presents the main trends in digital advertising revenues, focusing on video and the growing us ... Read More
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Influencer marketing
Influencer marketing The objective of this study is to assess the place occupied by influencer marketing today and the challenges and impacts that this method represents. It seeks to answer the following questions: What are the challenges of influencer marketing and how can a company position itself ... Read More
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European regulation of media and digital entertainment
European regulation of media and digital entertainment The media and digital entertainment market is still largely impacted by the weight of non-European players, including the Internet giants. In this context, the European Union has initiated processes to support the digital entertainment sector th ... Read More
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