World OTT video services markets
Revenues and usages, 2018 - 2026
This observatory covers the OTT video market according to multiple inputs, players and markets:
Access to OTT video services (subscriptions and subscribers to paid offers, by country and service), active monthly users of ad-supported offers (by service).
Service revenues are derived from subscription & transactional services (rental and purchase) and advertising revenues (Internet video advertising and in-stream video advertising).
Performance indicators are also documented, including the level of stacking of subscription services and average revenue per subscriber (by country)
The rankings by player show the positioning of the world leaders in terms of subscriptions and turnover.
29 countries are covered, 4 major geographical areas (Asia-Pacific, Latin America, North America, Europe, Africa-Middle East) as well as the sub-regions of Europe (Western/Central and Eastern/Scandinavia) and Middle East & Africa (Middle East & North Africa and Sub-Saharan Africa) are consolidated
Aggregated data for 7 countries (Germany, Spain, France, Italy, UK, USA, China)
The market data cover the period 2018-2021, with forecasts to 2026.
A report summarises the reference database. An analysis of the main trends in the sector is also included.
- 1. Executive summary
- 2. OTT video revenues
- Revenues from OTT video services worldwide
- United States
- Asia-Pacific
- Europe
- 3. OTT video market by segment
- Subscription
- Advertising
- 4. Players
- Subscription-based platforms
- Global leaders in OTT video services
- List of tables and figures
- 1. Executive summary
- Global OTT video revenues by region – EUR billion
- Global OTT video revenues by segment – EUR billion
- SVOD penetration rate by area worldwide – % of households
- Market share of global OTT video leaders in 2021, % of global OTT video revenues
- 2. OTT video revenues
- Global OTT video revenues by region – EUR billion
- Global OTT video revenues by segment – EUR billion
- US OTT video revenues by segment – EUR billion
- Asia-Pacific OTT video revenues by country – EUR billion
- Asia-Pacific OTT video revenues by segment – EUR billion
- Breakdown of OTT video revenues in Europe, by country/zone – %
- OTT video revenues in Europe by zone – EUR billion
- OTT video revenues in Europe by segment – EUR billion
- 3. OTT video market by segment
- Average annual growth rate of SVOD subscriptions, %
- Number of SVOD subscriptions in the world by region – millions
- Distribution of SVOD subscriptions by country – %
- SVOD penetration rate by area worldwide – % of households
- Number of SVOD subscribers in the world, by region- millions
- Multi-subscription rates by area in the world – units
- SVOD revenue growth rate by country – EUR billion
- SVOD revenues by country – EUR billion
- Average monthly revenue per SVOD subscriber by area worldwide – EUR
- Average annual growth rate of in-stream video advertising, %
- In-stream video advertising revenues by zone, EUR billion
- In-stream video advertising revenues by country – EUR billion
- Share of AVOD/BVOD revenues in in-stream video advertising revenues, USA, Japan, France, UK, in %
- Monthly AVOD/BVOD users by zone – millions
- Distribution of monthly BVOD users in the 5 major European countries in 2021 – million
- 4. Players
- Number of subscribers to leading subscription video platforms – millions
- Market share of leading subscription video platforms – %
- OTT video revenues of global leaders, EUR billion
- Market share of global OTT video leaders in 2021, % of global OTT video revenues
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