Influencer marketing

Influencer marketing


The objective of this study is to assess the place occupied by influencer marketing today and the challenges and impacts that this method represents.

It seeks to answer the following questions:

What are the challenges of influencer marketing and how can a company position itself?
Who are the players in the influencer marketing value chain?
How can influencer marketing effectively reach consumers and what strategies have been implemented by the players?
What are the latest trends not to be missed and opportunities to seize in the world of influencer marketing?
What are the challenges to consider in influencer marketing?
What regulations are there in the world of influencer marketing?


Please Note: Due to the brevity and/or nature of the content posted, there is no table of contents available for this report.

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