Category: Advertising & Marketing
Advertising & Marketing market research reports by IDATE
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Influencer marketing
Influencer marketing The objective of this study is to assess the place occupied by influencer marketing today and the challenges and impacts that this method represents. It seeks to answer the following questions: What are the challenges of influencer marketing and how can a company position itself ... Read More
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New tools for the future of work
New tools for the future of work The aim of this study is to explore the new tools that are gaining ground in the world of work and their impact on both employees and companies. It seeks to answer the following questions: How will new technologies affect the workplace? What are the benefits and chal ... Read More
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Connected TV - The TV streaming accelerator
Connected TV - The TV streaming accelerator This report examines the market for connected TV (CTV) services, solutions and devices. The first part presents the segmentation of the CTV market as well as the main trends in the evolution of usages, the equipment rate and the place of advertising in the ... Read More
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Metaverse, a brave new world? Video gaming as the most advanced option
Metaverse, a brave new world? Video gaming as the most advanced option In this study, we present the nature and main value proposition of the metaverse, as well as its key enablers and limitations. We address the potential impacts of metaverse on the gaming industry. Our analysis covers various conc ... Read More
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