Web Design Services in the UK - Industry Market Research Report

Web Design Services in the UK - Industry Market Research Report

Web Design Services in the UK

Over the five years through 2023-24, web designers revenue is set to dip at a compound annual rate of 0.2% to £621.3 million. The economic effects of the COVID-19 outbreak dampened business confidence and limited their spending at the height of the pandemic, holding web designers back. However, at the same time, COVID-19 accelerated the trend towards online shopping, which drove more businesses to get themselves set up online, especially when physical stores were forced to shut; this offset the pandemic-induced drop in revenue in 2020-21. Web design demand has been further supported by continued growth in the number of people with internet access encouraging businesses to develop their online presence to reach a wider audience. Growing total online expenditure has been one of the biggest drivers in climbing demand for web design services. Having a professionally developed, user-friendly website from which customers can buy products has become an essential revenue stream for many businesses. Rising smartphone ownership has also propelled demand, driving companies to seek out web designers to develop mobile-friendly sites.

Companies in this industry provide an assortment of web design activities, including web graphic design, user experience design, interface design, search engine optimisation, and related aspects of code writing. Web design services incorporate a variety of coding languages. While the industry’s services include those dedicated to mobile web design, it does not include companies that build native applications or manage a client’s online retail operations.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.