Tutoring & Test Preparation Franchises in the US - Industry Market Research Report

Tutoring & Test Preparation Franchises

The Tutoring and Test Preparation Franchises industry exhibits a low level of market share concentration, with only Kumon North America Inc. dominating the industry. The industry provides students with academic tutoring and assistance with preparing for tests, such as the SAT and ACT exams, along with more advanced graduate school admissions exams.

Operators benefit from established reputation

· The Tutoring and Test Preparation Franchises industry has low barriers to entry, making the industry relatively fragmented. Individual operators are able to purchase franchise rights with relative ease and can benefit from the company's established reputation as a result. Therefore, there was no merger and acquisition activity that occurred over the five years to 2019.

Reputation and quality drive internal competition

· Small and large operators compete heavily based on reputation and perceived quality. Industry operators must establish a reputation for quality, which is highly attractive to students seeking direct results from test preparation. As a result, operators must hire highly skilled employees that are experts in the fields that they tutor.

This industry offers exam preparation and tutoring services. Academic schools, colleges and universities are excluded, as are schools that offer instruction in business, driving, management, computers, technical and trade areas, fine arts, athletics and languages. Online-only operators are excluded from this industry.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.