Toy, Doll & Game Manufacturing in the US - Industry Market Research Report
Toy, Doll & Game Manufacturing in the US
The Toy, Doll and Game Manufacturing industry has struggled over the five years to 2023. The COVID-19 pandemic, volatile input costs, and rising wages have pressured profit, but nothing has constricted the industry more than competition from overseas manufacturing. Industry competitors, particularly in China, have taken advantage of lax labor laws and a close proximity to input materials to create similar products at significantly cheaper costs. American toy manufacturers simply can't keep up with the low prices offered by import competition, and renewed trade in the wake of the pandemic has upped imports even further. As it currently stands, imports satisfy virtually all of domestic demand, and US manufacturers have experienced an annualized 2.6% drop in revenue to $1.6 billion over the five years to 2023 as a result.
This industry is composed of companies that manufacture dolls, doll accessories, action figures, toys, games (including electronic), hobby kits and children’s vehicles (except metal bicycles and tricycles).
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
TABLE OF CONTENTS
ABOUT THIS INDUSTRY
Industry Definition Main Activities Similar Industries Additional Resources
INDUSTRY AT A GLANCE
INDUSTRY PERFORMANCE
Executive Summary Key External Drivers Current Performance Industry Outlook Industry Life Cycle
PRODUCTS & MARKETS
Supply Chain Products & Services Demand Determinants Major Markets International Trade Business Locations
COMPETITIVE LANDSCAPE
Market Share Concentration Key Success Factors Cost Structure Benchmarks Basis of Competition Barriers to Entry Industry Globalization
MAJOR COMPANIES
OPERATING CONDITIONS
Capital Intensity Technology & Systems Revenue Volatility Regulation & Policy Industry Assistance