Toy, Doll & Game Manufacturing in the US - Industry Market Research Report

Toy, Doll & Game Manufacturing in the US - Industry Market Research Report


Toy, Doll & Game Manufacturing in the US

The Toy, Doll and Game Manufacturing industry has struggled over the five years to 2023. The COVID-19 pandemic, volatile input costs, and rising wages have pressured profit, but nothing has constricted the industry more than competition from overseas manufacturing. Industry competitors, particularly in China, have taken advantage of lax labor laws and a close proximity to input materials to create similar products at significantly cheaper costs. American toy manufacturers simply can't keep up with the low prices offered by import competition, and renewed trade in the wake of the pandemic has upped imports even further. As it currently stands, imports satisfy virtually all of domestic demand, and US manufacturers have experienced an annualized 2.6% drop in revenue to $1.6 billion over the five years to 2023 as a result.

This industry is composed of companies that manufacture dolls, doll accessories, action figures, toys, games (including electronic), hobby kits and children’s vehicles (except metal bicycles and tricycles).

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.


TABLE OF CONTENTS

ABOUT THIS INDUSTRY

Industry Definition
Main Activities
Similar Industries
Additional Resources

INDUSTRY AT A GLANCE

INDUSTRY PERFORMANCE

Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

PRODUCTS & MARKETS

Supply Chain
Products & Services
Demand Determinants
Major Markets
International Trade
Business Locations

COMPETITIVE LANDSCAPE

Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalization

MAJOR COMPANIES

OPERATING CONDITIONS

Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance

KEY STATISTICS

Industry Data
Annual Change
Key Ratios

JARGON & GLOSSARY

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