The steep fall in the value of the pound following the EU referendum made the UK a more affordable destination for domestic holidaymakers, stirring a shift towards staycations. Although competition from other holiday accommodations remained intense, the value proposition offered by holiday parks continued to prove an attraction to visitors during a period of economic uncertainty. Data published by the NCC and VisitBritain points towards a particularly strong rise in the popularity of motorhomes in recent years, while demand from holidaymakers for static caravans has mainly been driven by holiday rentals.
This industry includes firms that act as lessors of residential recreational vehicles (RVs), also known as caravans, and static and touring caravan parks, performing on-site community operating and management functions. Other forms of accommodation are often available at holiday parks, such as chalets and apartments, though these do not fall under this industry.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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