Professional Photographic Services in Australia - Industry Market Research Report

Professional Photographic Services in Australia - Industry Market Research Report

Professional Photographic Services in Australia

The widespread adoption of smartphones and digital camera technology by consumers and amateur photographers has weakened demand for the Professional Photographic Services industry over the past few years. The update and development of user-friendly features on many digital and smartphone cameras have stifled spending on photographic services. Restrictions relating to the COVID-19 pandemic in 2019-20 and 2020-21 postponed events like weddings, reducing demand for services such as wedding photography. Revenue is expected to decline at an annualised 1.4% over the five years through 2022-23, to an estimated $965.2 million, with profit margins also estimated to drop. This includes an anticipated revenue decline of 4.3% in 2022-23 as marriage numbers decrease.

Operators primarily provide still, video or computer photographic services, including portrait, professional, street, studio and special events photography. The industry includes the videotaping of special events such as weddings, and virtual tours of properties listed for sale, but excludes motion picture filming and video production.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.