The Prepared Animal and Bird Feed Manufacturing industry, with its two major product categories of stockfeed and pet food, has experienced significant revenue fluctuations in the past five years. This volatility can be largely attributed to inconsistent weather patterns, which significantly affect demand for stockfeed. Farmers turn to stockfeed as a substitute for pasture feed during harsh weather conditions, like droughts or floods. Some industries, like the Poultry Meat Farming industry, consistently depend on stockfeed, irrespective of weather patterns. However, despite the surge in demand during periods of extreme weather, manufacturers must take further steps to improve stockfeed profit margins because of the minimal value added for customers. Conversely, animal and bird feed manufacturers have found a stable revenue source in the pet food segment. Pet food buyers tend to be loyal to brands, creating a consistent income stream. Revenue is expected to fall at an annualised 2.0% over the five years through 2023-24, to $5.5 billion.
Manufacturers produce prepared feed for animals or birds, encompassing cereal meal, grain offal or crushed grain as fodder, primarily derived from whole grain, excluding rice or rye. Also, the industry includes manufacturers that produce canned, chilled and dried animal or bird feed and pet milk.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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