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Online Survey Software in the US - Industry Market Research Report

Publisher IBISWorld
Published May 31, 2025
Length 41 Pages
SKU # IBSS20064073

Description

Online Survey Software in the US

The Online Survey Software industry develops software for market research, product testing, and other customizable uses like employee satisfaction or consumer preferences. Industry operators offer clients a product that is less costly to run but also more time efficient, interactive, and can be easily integrated with data analytics platforms. As a result, many companies have reduced their use of traditional market research activities, which rely on physical results collection and often generate lower response rates and operational efficiency. Instead, users increasingly opt to extract feedback using services provided by online survey software companies at a fraction of the cost.

This industry develops online survey software for use in market research, product testing and gathering information on customer and employee satisfaction. Online surveys ask respondents a list of specific questions to gauge their opinions. Results are then collated and supplied to the author of the questions.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

Table of Contents

41 Pages
TABLE OF CONTENTS

ABOUT THIS INDUSTRY

Industry Definition
Main Activities
Similar Industries
Additional Resources

INDUSTRY AT A GLANCE


INDUSTRY PERFORMANCE

Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

PRODUCTS & MARKETS

Supply Chain
Products & Services
Demand Determinants
Major Markets
International Trade
Business Locations

COMPETITIVE LANDSCAPE

Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalization

MAJOR COMPANIES

OPERATING CONDITIONS

Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance

KEY STATISTICS

Industry Data
Annual Change
Key Ratios

JARGON & GLOSSARY

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Currency Rates
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