Online Small Electrical Appliance Sales in the US - Industry Market Research Report

Online Small Electrical Appliance Sales in the US - Industry Market Research Report

Online Small Electrical Appliance Sales in the US

Operators in the Online Small Electrical Appliance Sales industry sell electrical appliances, like vacuums, hair dryers, toasters, blenders, and other items, online to consumers. The industry is proliferating as more time-strapped and price-sensitive consumers are attracted to the convenience of finding, comparing, and purchasing products online. E-commerce sales have grown tremendously over the five years to 2023. This phenomenon has extended to small electronic appliance products. As a result, industry revenue is expected to grow at an annualized rate of 9.2% to $8.8 billion over the five years to 2023. This includes growth of 7.3% in 2023 alone. Although COVID-19 reduced consumer spending and confidence by heightening unemployment substantially, it boosted e-commerce demand as fewer consumers shopped in person to comply with various lockdown and social-distancing measures.

This industry retails small electric appliances and housewares via the internet. Examples of industry products include small kitchen appliances like blenders and coffee makers, as well as personal care appliances like electric shavers, electric toothbrushes and blow driers.


This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.